Introduction
Choosing the right eCommerce platform is essential for businesses that want to scale across multiple channels. EasyStore is a unified commerce platform designed to help businesses sell online, offline, and across marketplaces from a single system.
In this review, we will analyze EasyStore based entirely on its official website, including features, real use cases, and system capabilitie
What is EasyStore?
EasyStore is a unified commerce platform that allows businesses to sell through multiple channels while managing everything in one backend.
According to the official site, it enables merchants to:
- Sell via online store, marketplaces, and social platforms
- Manage products, orders, and customers in one system
- Combine online and offline sales operations
👉 EasyStore simplifies operations by centralizing everything into one dashboard.
Key Features of EasyStore
1. Multi-Channel Selling
EasyStore allows businesses to sell across multiple platforms simultaneously, including:
- Shopee, Lazada, TikTok Shop
- Facebook, Instagram
- Online store
All data such as inventory and orders are synchronized automatically.
👉 This reduces manual work and ensures consistency across channels.
2. Online Store Builder
EasyStore provides a built-in website
- Drag-and-drop editor
- Ready-made templates
- Custom coding support
Users can create a professional online store without coding knowledge.
3. Unified Commerce System
EasyStore combines:
- Online store
- Marketplace selling
- POS (offline sales)
- Inventory management
All operations are handled from a single system.
👉 Businesses can manage products, orders, and customers in one place
4. Social & Live Commerce
EasyStore integrates social selling features such as:
- Live selling (Facebook / Instagram)
- In-app shopping
- Social catalog sync
👉 Customers can purchase directly from social platforms without leaving the app.
5. POS & Offline Selling
EasyStore also supports offline retail through:
- Mobile POS (mPOS)
- Pop-up store selling
- Tap-to-pay checkout
👉 Businesses can seamlessly switch between online and offline sales.
6. Marketing & Customer Retention
EasyStore includes built-in marketing tools:
- Loyalty programs
- Membership tiers
- Broadcast messaging (WhatsApp, email, SMS)
- Promotions & discounts
👉 These tools help businesses increase repeat purchases and customer loyalty.
EasyStore Pricing
EasyStore offers multiple plans depending on business size.
Although pricing varies by region, all plans generally include:
- No transaction fees
- Multi-channel selling
- Marketing tools
- Inventory management
👉 The platform is designed to scale from small businesses to enterprises.
Pros and Cons
| Pros | Cons |
 True omnichannel platform Unified system (online + offline)
|
 Learning curve for full features Less global recognition than Shopify
|
Final Verdict
EasyStore is a powerful unified commerce platform
Its strengths lie in:
- Omnichannel selling
- Built-in marketing tools
- Integrated POS system
👉 It is especially suitable for SMEs and growing brands that want to scale efficiently.